???? '?? ??'? ???? ?? ???? ???? ??? ?? ???? ???? ??? ??? ? ????. ?? ???? ?? ??? ???? ??? ?? ?? ?? ??? ?? ?? ??? ??? ? ?? ?????. ? ??? ?? ???? ?? ???? ??? ??? ? ?? ??? ?????.Return for your competitor analysis efforts on a regular basis, like just about every quarter, six months, or year, to account for shifts in competitors’ ways and new competit